Company news
Zhengjie Group's 2023 Marketing Mobilization Conference
The plan for the year lies in the spring. We strive to start a new situation bravely, and the vigorous vitality breeds high strength. From February 7 to February 9, Zhengjie Group successfully held the 2023 Marketing Mobilization Conference with the theme of "A Good Start, a New Starting Point, and a New Journey". More than 50 people, including Chairman Jiang Jianming, General Manager Liu Xueli, and Marketing Director Wang Xiao, participated in the conference.
Summarize the past and plan for the future
Marketing Director Wang Xiao's 2023 marketing center planning report, with the key words of "being good at understanding, increasing performance, seeking improvement, and emphasizing learning," conveyed the company's strategic intent and market strategy to all marketing personnel. Managers at all levels of the center applied psychological experience, internalized, and imparted them impartially. As the leading department of the company, marketing is the backbone of the implementation of the company's strategic intent. All marketing personnel should take this as their pride, shoulder their responsibilities firmly, live up to expectations, and become the driving force for promoting the implementation of the company's strategy.
01 Report by Zheng Kankan, Manager of the Domestic Trade Department
02 Foreign Trade Manager Wu Chenhui reports
03 Report to managers of each large area
Through the above summary and layout, all the personnel of the marketing center have clearly defined the 23 year combat policy and the 23 year goal. I believe that in 2023, all the marketing iron troops of Zhengjie will be able to take a clear goal, ride the wind and waves, and create new achievements in the right direction!
Glory blooms like a mountain of military orders
In 2022, there were a group of Zhengjie marketing iron soldiers who were proactive, overcame difficulties, and fought tenaciously. They not only achieved outstanding sales performance, but also set a model and example for more people. The award of outstanding individuals and excellent teams is a recognition and commendation to them, and it is also a gratitude and gratitude to them. In the new year, I believe they will overcome their glory and compete again!
01 Outstanding Marketing Personnel in 2022
02 2022 Champion of Excellent Marketing Team
03 Runner-up of outstanding marketing team in 2022
The treasured sword comes from sharpening, and every achievement comes from countless times of sweat and hard work. In the face of a new journey, personnel at all levels of Zhengjie Marketing Iron Army signed a target responsibility certificate for 2023 on the spot. However, what remains on the paper is not only a piece of text, but also a copy of the group's ardent expectations, which is a never-ending rallying point for the charge.
The yellow sand wears gold armor in all battles, and if it does not break the Loulan, it will not be returned. In the new year, the marketing iron army will meet the challenges with the belief of winning, go all out with high morale, and achieve the mission
Empowered to set sail and pursue dreams
General Manager Liu Xueli said, "In the past year, the entire marketing team has not only achieved great results in business performance, but also has the fastest growing team in terms of team building.". We have grown from a marketing team of more than 20 people to a current team of more than 50 people, and have strengthened the allocation of rights and responsibilities at all levels and the scope of services in the structure, achieving the optimization of resource allocation in the marketing team; More refined management by objectives, strong execution, and use business data to reflect daily, weekly, and monthly performance; In terms of business skills, create marketing specialization, continuously strengthen training, systems, and processes, and enhance business capabilities and marketing professionalism.
The Year of the Rabbit is a new starting point, a new journey, and a new departure. In this year, our goals and tasks are heavier and our requirements are higher. We hope that all the personnel of the Marketing Center can keep their advantages and continue to play them; On the one hand, lay a solid foundation, be down-to-earth, strengthen the "source point" work mode, truly realize the principle of taking marketing as the leading factor and driving the back-end services of the supply chain, implement the spirit of teamwork, work together to advance, and create brilliant achievements!
Chairman Jiang Jianming stated that Zhengjie Group adheres to the "home" culture as its corporate culture. Along the way, all members of the group have helped each other, which has laid a good foundation for the success of Zhengjie Group. Every member of the marketing center, as a strong marketing force of Zhengjie, business development is a process of accumulation and precipitation, and the most important quality in this process is perseverance. The group's medium and long-term strategic planning requires all Zhengjie people to possess such quality. Although it is hard to make a fortune, we will continue to make progress in 2023!
Brainstorming and collaborative development
At this mobilization meeting, the marketing center has specially added discussion sessions, which are divided into four groups by area. Discussions are focused on how to achieve the annual goals, with the following issues being discussed: 1) What are the current problems? 2) What resources are needed to support this? Chairman Jiang Jianming, General Manager Liu Xueli, and all senior executives participated in the group discussion.
Through this group discussion and exchange, marketing personnel have a deep understanding of the current industry situation, opportunities and challenges for achieving goals, and available resource support, which is very conducive to the multi-dimensional integration of all marketing iron forces in the work of 2023, breaking through stereotypes, and better empowering marketing.
Ready to meet challenges
There is no end to learning. Two days after the meeting, the company arranged special training for the marketing department, covering 15 aspects, including financial knowledge training, legal knowledge and case training, customer service department training and communication, annual production plan and Anhui Zhengjie production progress communication, product application knowledge training, introduction to the 2022 research and development of new products, "The Cultivation of Secrets of Sales Experts", "Sales Techniques and Techniques", and all staff concentrated on learning, You can transform your thinking in theoretical learning, improve your skills in on-site practice, and achieve a "butterfly change" journey for sales elites.
From the beginning, all employees were confused and confused with some knowledge and skills, to being able to flexibly apply marketing skills and techniques. This training is very helpful for marketing personnel to devote themselves to future work practices with full enthusiasm and a positive attitude, thereby comprehensively enhancing the unimaginable combat effectiveness of Zhengjie's marketing iron army!